Visa’s Commercial Works Like Clock Work

Watch the synchronization for yourself:
http://www.youtube.com/watch?v=FDTDgVgQ9ic

Visa has always come up with commercial we can relate to, commercials that are simple and straight to the point, but say something that is so true about our everyday lives. The thing that I like about their commercials is that it always has some humor to it and its just light-heartedly perfect. This commercial is from their new campaign, although it still has their great tagline ‘life takes visa’, it still goes along the same line that a Visa card is indispensable.
The ad called “assembly line”, portrays how everything works like clockwork when everyone at lunch time pays with a credit card. Smoothies are made and slid down the counter, people order food, everything is timed perfectly to a rhythm, but when some guy pays with cash, everything stops and the assembly line is thrown off beat. “Because money shouldn’t slow you down”, Visa wants to you keep on the proverbial ‘move’, and not have to worry if you have the cash, credit cards are so much quicker. Its perfect; it speaks the truth, it shows how necessary Visa is, and the spot keeps my attention. How did they get everything to have perfect timing in this shoot? I don’t know, its kinda amazing, I think.

A TV for Men and Women =A Product For No One

Watch the ridiculous commercial:
http://www.youtube.com/watch?v=yMlwu0-bBjY

The first time I saw this commercial I didn’t know what it was telling me, the reason why it was so confusing was because it was configured like a movie preview but then told me that Sony was advertising a TV for men and women. I was like, I watch TV with my boyfriend, what are they talking about? As for the bad movie preview with the Mr. Moviephone voice, it was mockingly telling us that design and function can be found in a TV, only it looked just like any other LCD I’ve seen. Unless it was a TV with two screens, side by side, so that two people can watch, I don’t see why they specifically say that it was designed for both men and women in mind. the concepts and the end product (a TV like any other) don’t mesh and they don’t say the same thing. Sony was more than a tad off on this advertising strategy.
Personally I expected much more from Sony, what where they thinking. This commercial just doesn’t do it for me, and it definitely doesn’t make any sense to me. If anyone wants to explain it to me. Please let me know.

* sorry couldn't find ANY articles on the tv, i suppose it was too mediocre to write about