The ‘Secret’ is Out
While this is an older campaign, this ‘Are you strong enough to share your secret?’ should technically be a successful advertisement and commercial. For instance, the commercials entail women of all ages, candidly sharing their secrets on TV. The whole message of ‘strong women share their darkest most intimate secrets’ parallels the overall message of demonstrating the strength of the deodorant. Like I said this should technically work, but for me, the last one that I was so unfortunate to encounter, failed miserably. In fact, those commercials quite scared me. The execution was all wrong; in one, the women were crying so much I couldn’t even understand what they were saying. I am a woman, and i think I should, at the very least, be able to understand the 'crying language', but they just looked psychotic to me, I can’t even imagine what a man would think. This portrayal just reinforces the stereotype that women can be blubbering idiots, we probably shouldn't reinforce that. I didn’t think of strength when I saw this, I just through 'how could somebody okay the airing of this massacre?' This in no way enhanced the message, I think its time for a change in adverting campaign department. Has anyone else seen this monstrosity?